Forrester Research Post on Customer Satisfaction Surveys

I came across a Forrester Research blog post on Customer Satisfaction Surveys that I wanted to share.  I discuss several of their points in detail in my article entitled “Keys to a Successful Loyalty Program”.

http://smallbusinessmarketinggroup.com/retain-customers.htm

However, if you don’t have time to read my full article, or just want to see who else shares these opinions, definately check out the Forrester blog.

http://blogs.forrester.com/b2b_market_research/2009/09/why-is-customer-satisfaction-research-so-hot.html

Until next time, thanks for reading.

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