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Welcome to the Small Business Marketing Blog!

Wednesday, August 19th, 2009

I’m glad you’re here.  This blog, and this company for that matter, was founded on the idea that there are a lot of small business owners that are experts in their craft (dentists, architects, chefs), but need some help when it comes to marketing.  If you’re interested in ideas to generate new business or maximize the value of your current customer base, keep reading.

I recently had three different small business owners complain to me that business was slow.  When I asked about how they market their business, they all either responded with “nothing” or “repeat business and word of mouth referrals”.  It occurred to me that these businesses didn’t need (and couldn’t afford) a slew of expensive specialists, but rather some marketing basics to help them get started.  When you’re starting with nothing, the 80/20 rule can make a serious impact.

This blog will be packed with ideas, best practices, and common mistakes to avoid.  If you’re not a small business owner, you may still find this helpful.  I know I love to hear about what other marketers are up to.  And feel free to post your thoughts, even if you don’t agree with me.  I certainly haven’t seen everything, and I’d love to hear your thoughts.

I hope you find this valuable.  Thanks for reading.